Launch App
Origin recently set off for Blockchain Week Busan to discuss the current state of NFT infrastructure and exciting innovations stemming from the space. The city's mayor is doubling down on support for crypto, with the goal of making Busan a leading destination for blockchain.
The three day event featured keynotes from the likes of CZ and a presentation from Origin’s very own Eric Charles.
Origin has cultivated a thriving South Korean community since launching OGN in early 2020. In August, our co-founder Josh Fraser gave a presentation on OUSD at Seoul’s BUIDL Asia.
Our latest visit focused on tapping into the country’s rising NFT community. BWB allowed us to connect with leading brands and public companies entering blockchain, and specifically NFTs. Meeting these brands and companies aligns with Origin’s mission to disrupt marketplaces across industries, as we’ve done with Roofstock and the real estate industry as well as web3-native NFT collections.
Origin’s Business Development manager Eric Charles gave an enlightening presentation on fragmentation in the current NFT marketplace landscape.
Opensea remains the industry leader. However, its generic feature set is simply not equipped to accommodate the growing hunger for unique, custom marketplaces for all creators.
NFTs have the potential to revolutionize a number of industries, from gaming and music to real estate and beyond. Branded marketplaces offer potentially the best positioning to serve this array of utility.
Eric laid out the vision for Origin Story’s white label NFT marketplaces in impressive fashion.
Origin has collaborated with leading NFT brands to create feature-rich native marketplaces since its inception in July. Most recently, Origin built the first NFT marketplace for physical real estate in partnership with property giant RoofStock.
Our partnership with RoofStock is a first foray into disrupting multi-trillion dollar industries plagued by redundancies. The first sale commanded just 3% in fees, well below industry norms of ~10%. This highlights the incredible potential of NFTs to drive real value to end-users, even beyond crypto natives.
The industry is rapidly moving towards NFT innovation in the real world. Such use cases will naturally need their own platforms to facilitate exchange.
However, as Eric noted, there’s more than enough space for generic and white label marketplaces to coexist. The current competition can be likened to Shopify and Amazon – both thriving marketplaces targeting distinctly different use cases.
Eric's presentation on the fragmentation of NFT Marketplaces
Story’s marketplaces provide a native, holistic overview of collections. By aggregating official listings from major generic marketplaces, users are able to view the best deals on offer across the space.
The official Pudgy Penguins Marketplace powered by Origin Story
Further, Story’s platforms include comprehensive analytics dashboards. These dashboards are tailor-made for partnered projects to provide collectors with key metrics. These metrics are sourced from data across the space to guide collectors’ decision-making, without having to use third party tools.
If you’re a creator interested in working with Origin Story to launch a branded marketplace or a primary NFT sale, please get in touch with our team via [email protected].
